Manager Sales Performance Analysis at Gulf Air

Gulf Air, the national carrier of the Kingdom of Bahrain, is seeking applications for a critical management position: Manager of Sales Performance Analysis, based at its headquarters in Manama. This role presents a distinguished opportunity for ambitious professionals in strategic analysis and performance measurement within the vital and dynamic aviation sector.

Job Overview

The Manager of Sales Performance Analysis will occupy a pivotal position within the company's Sales and Distribution management structure. This individual will be the primary authority responsible for transforming raw data into actionable strategic insights to measure and enhance the effectiveness of various sales activities and channels. In a competitive environment like the aviation industry, accurate performance analysis is a decisive factor in achieving commercial objectives and maintaining a competitive edge.

Key Expected Responsibilities and Duties

Based on the strategic nature of the role, core responsibilities include:

• Sales Performance Analysis: Leading the process of collecting and analyzing sales data from all channels (e.g., direct sales, travel agents, digital platforms) to assess performance against set targets and budgets.
• Reporting and Dashboards: Developing and creating periodic reports (daily, weekly, monthly, annual) and interactive dashboards that provide a clear picture of key sales performance indicators (KPIs) for senior management and sales teams.
• Modeling and Forecasting: Utilizing statistical models and analytical tools to forecast future sales trends, evaluate the impact of marketing campaigns, and provide recommendations for improving market share and revenue.
• Decision Support: Providing the sales and marketing leadership team with the necessary analytical insights to make informed decisions regarding pricing strategies, resource allocation, and the development of new sales channels.
• Data Quality Assurance: Overseeing the accuracy and consistency of sales data from various sources, and collaborating with IT teams to enhance data collection and reporting systems.
• Initiative Effectiveness Measurement: Evaluating the return on investment (ROI) for special sales initiatives and programs, identifying areas of strength and weakness to improve operational effectiveness.

Required Qualifications and Skills

To be a successful candidate for this position, you should possess the following qualifications:

• Academic Credentials: A Bachelor's degree in a relevant field such as Business Administration, Marketing, Statistics, Economics, or Management Information Systems. A Master's degree (e.g., MBA) or professional certifications in data analysis is a strong added advantage.
• Professional Experience: A minimum of 7-10 years of experience in performance analysis, financial analysis, or data management, with proven experience in a sales and marketing environment. Experience in the aviation, travel, or tourism sector is a significant plus.
• Technical Skills: Advanced proficiency in data analysis tools like Microsoft Excel (including Power Pivot and Power Query), and data visualization software such as Tableau or Power BI. Knowledge of CRM systems (e.g., Salesforce) and customer relationship management software is essential.
• Analytical Skills: Exceptional critical thinking and logical analysis abilities, with advanced problem-solving skills for complex issues.
• Communication and Leadership Skills: Excellent ability to communicate complex findings and deliver presentations clearly and effectively to non-technical audiences. Leadership skills to manage projects and coordinate with cross-functional teams.

Why Work for Gulf Air?

Joining Gulf Air means becoming part of an established national institution with a global footprint. The company offers a dynamic and stimulating work environment with opportunities for career progression within the exciting aviation sector. It also provides employees with a competitive benefits package, which likely includes discounted travel tickets, health insurance, and training and development programs.

How to Apply for the Position

Applications for this position are to be made exclusively via the platform where the original advertisement was posted (Naukrigulf). Please prepare an updated, professional resume in English that highlights your experience and achievements in sales performance analysis, along with a cover letter summarizing your suitability for this specific role at Gulf Air.

Location: Manama, Kingdom of Bahrain. Job Type: Full-time.