Sales Manager – FMCG Distribution

Brothers Trading Company is actively seeking a qualified and experienced Sales Manager specializing in Fast-Moving Consumer Goods (FMCG) Distribution for its operations in Dammam, Saudi Arabia. This is a pivotal leadership role within a dynamic and fast-paced sector, offering the opportunity to drive sales strategy, lead a high-performing team, and expand market share in a key regional market.

Job Description & Key Responsibilities

The appointed Sales Manager will hold a central position, responsible for steering the sales function with a focus on strategic growth and operational excellence. Key duties include:

• Team Leadership & Development: Lead, coach, and motivate the field sales team to achieve ambitious sales and distribution targets. Foster a high-performance culture through continuous training, mentorship, and performance management.
• Strategic Planning: Develop and execute comprehensive sales plans and strategies for the FMCG portfolio within the Dammam region and surrounding areas, ensuring alignment with the company's overall business objectives.
• Key Account & Channel Management: Build and nurture strong, long-term relationships with key customers, distributors, and traders across modern and traditional trade channels (e.g., hypermarkets, cooperatives, wholesale). Understand their needs and develop tailored solutions to drive mutual growth.
• Market & Performance Analysis: Continuously monitor and analyze market performance, competitor activities, and consumer trends. Prepare detailed periodic reports on sales achievements, market share, challenges, and actionable insights for senior management.
• Target Achievement: Bear direct responsibility for achieving agreed-upon sales targets (volume and value) within the designated territory and allocated budget.
• Distribution & Logistics Coordination: Work closely with operations and logistics departments to ensure efficient product flow from warehouse to point-of-sale, minimizing stock-outs and optimizing delivery schedules.
• Policy & Compliance: Ensure the sales team's full adherence to company policies, sales standards, and financial procedures related to discounts, promotions, and credit terms.

Qualifications & Requirements

To be considered for this leadership opportunity, candidates must possess the following profile:

• Educational Background: A Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or professional certifications in sales or channel management will be a distinct advantage.
• Work Experience: A minimum of 7 to 10 years of proven experience in sales and distribution, with a strong focus on the Fast-Moving Consumer Goods (FMCG) industry. This must include at least 3 to 5 years in a leadership role (Sales Manager or Area Manager).
• Leadership Skills: Demonstrated ability to lead, inspire, and manage field sales teams to deliver exceptional results. Excellent communication, negotiation, and interpersonal skills are essential.
• Market Knowledge: In-depth knowledge of the Dammam/Eastern Province market in Saudi Arabia. An existing professional network with distributors and traders in the FMCG sector is a significant plus.
• Analytical Abilities: Strong analytical skills to interpret sales data, financial reports, and market intelligence to make informed strategic decisions.
• Technical Proficiency: Proficiency in MS Office Suite, CRM software, and ERP systems commonly used in sales and distribution management.
• Language: Fluency in Arabic (spoken and written) is mandatory. Proficiency in English is highly important for reporting and potential corporate communications.

How to Apply

Applications for this position are being accepted through the Naukrigulf platform. Interested candidates should prepare an updated Curriculum Vitae (CV) in either English or Arabic. It is crucial to highlight quantifiable achievements from previous sales and distribution roles (e.g., percentage sales growth, expansion of distribution coverage, budget management, etc.). Ensure your contact details and career history are accurately presented.

Given the competitive nature of the FMCG job market in the Gulf region, early application is strongly advised. Tailor your CV and any cover letter to specifically address how your skills and experience match the requirements of this role at Brothers Trading Company.

Brothers Trading Company offers a stimulating work environment and genuine opportunities for career progression within an established corporate structure. This role is ideal for ambitious professionals seeking to make a tangible impact and lead success in a vital and thriving market.