Senior Social Media Specialist at Tabby

Tabby, the leading buy-now-pay-later solution in the Middle East, is seeking a talented Senior Social Media Specialist to join its team in Saudi Arabia. This position presents an exciting opportunity for ambitious digital marketing professionals to work in a dynamic and fast-paced environment within the thriving fintech sector.

Job Overview

The Senior Social Media Specialist will play a pivotal role in shaping and executing the social media strategy for the Tabby brand in the Saudi market. You will be responsible for enhancing the company's digital presence, building a loyal community around the brand, and driving engagement with the target audience. You will work closely with marketing, content, and creative teams to ensure message consistency and achieve overarching marketing goals.

Key Responsibilities & Duties

• Develop and execute monthly and quarterly social media strategies for the Saudi market, aligned with marketing and brand objectives.
• Create, schedule, and publish engaging, high-quality content across key social media platforms (e.g., Instagram, TikTok, Twitter/X, LinkedIn, etc.).
• Monitor and manage day-to-day interactions with the digital community (comments, DMs, mentions) in a way that fosters customer service and brand loyalty.
• Analyze the performance of social media campaigns and initiatives using analytics tools, preparing regular reports with actionable insights for optimization.
• Stay up-to-date with the latest social media trends, platform best practices, and platform developments, proposing innovative initiatives.
• Collaborate with influencers and potential partners for campaign execution.
• Manage the budget for paid social media campaigns (e.g., Facebook/Instagram ads) to maximize return on investment.
• Work with the internal creative team or external agencies to develop visual assets (images, videos, graphics) that meet brand standards.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, New Media, or a related field.
• Minimum of 3 to 5 years of proven experience in managing social media for brands, with a portfolio demonstrating success.
• Deep understanding of user behavior and social media platforms in the Saudi and Gulf markets.
• Excellent writing and creative skills in both Arabic and English, with the ability to craft appropriate brand voice and tone.
• Hands-on experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social) and native platform analytics.
• Knowledge of digital marketing principles and SEO for content.
• Ability to thrive in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.

What the Company Offers (Expected Benefits)

While specific details are not listed in the initial posting, working for a leading fintech company like Tabby typically includes:

• The opportunity to work in a high-growth startup with significant market impact.
• A stimulating and collaborative work environment that encourages innovation.
• A clear career path with opportunities for professional development and growth.
• A strong professional network within the tech and finance industries.

How to Apply

Interested and qualified candidates should apply through the original job posting platform (NaukriGulf). Applicants are advised to prepare an updated, concise resume that highlights their relevant experience and measurable achievements in social media management. Including links to previously managed profiles or campaigns is advantageous. Ensure your CV and cover letter are tailored to fit the specific requirements of this role at Tabby.

Given the competitive nature of marketing roles in fintech companies, it is recommended to apply at your earliest convenience after confirming you meet the core qualifications.