Assistant Manager - Social Media Marketing (Apparel Industry)

Apparel FZCO, a prominent player in the apparel and fashion sector within the Gulf region, is offering an exceptional career opportunity in Dubai to join its dynamic team as an Assistant Manager - Social Media Marketing. This role is ideal for ambitious professionals with a passion for both the fashion world and digital marketing, seeking to build a career in one of the world's most vibrant cities.

Job Description & Key Responsibilities

The successful candidate will hold a pivotal position within the marketing team, responsible for leading and executing social media strategies that enhance brand awareness, customer engagement, and support sales objectives. Key responsibilities include:

• Developing & Implementing Social Media Strategy: Creating monthly and quarterly marketing plans aligned with overall brand goals and the fashion landscape.
• Content Management & Creativity: Leading the creation, planning, and publishing of engaging, high-quality content (copy, images, videos, stories) across all relevant platforms such as Instagram, Facebook, TikTok, Snapchat, and LinkedIn.
• Community Management & Engagement: Monitoring brand conversations, responding to comments and messages promptly and professionally, and building a loyal community of followers and potential customers.
• Performance Analysis & Reporting: Utilizing analytics tools (e.g., native platform Insights, Google Analytics) to track campaign performance, analyze key metrics (KPIs), and deliver periodic reports with actionable recommendations for optimization.
• Influencer Relationship Management: Researching and collaborating with relevant fashion influencers to amplify brand reach and credibility.
• Budget Management: Assisting in planning and monitoring the budget for paid social media campaigns (advertising).
• Cross-Departmental Coordination: Working closely with design, content, sales, and retail teams to ensure message consistency across all channels.

Qualifications & Requirements

To be a successful candidate for this role, you should meet the following criteria:

• Educational Background: A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Work Experience: A minimum of 3 to 5 years of proven experience in social media marketing, with a strong preference for candidates with a background in the fashion, apparel, retail, or FMCG (Fast-Moving Consumer Goods) sector.
• Technical Skills:
  • Excellent command of major social media platforms and management/scheduling tools (e.g., Meta Business Suite, Hootsuite, Sprout Social).
  • Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro) or alternative design tools (Canva).
  • Strong understanding of social media analytics and performance measurement tools.
  • Knowledge of SEO principles and content marketing.
• Soft Skills:
  • Excellent written and verbal communication skills in both English and Arabic.
  • Creativity and storytelling ability.
  • Strong analytical skills and data-driven decision-making.
  • Ability to work in a team and manage multiple tasks in a fast-paced environment.
  • A keen interest in staying updated with the latest fashion and digital marketing trends.

Work Location & Benefits

• Location: Dubai, United Arab Emirates.
• Job Type: Full-time.
• This role offers the opportunity to work in a stimulating and dynamic environment at the heart of the thriving Gulf fashion industry. It also provides clear potential for professional growth within an established corporate structure.

How to Apply

Applications for this position are processed through the Naukrigulf platform. Please prepare an updated and professional CV that highlights your relevant experience and achievements in social media marketing, including examples of successful campaigns you have managed if possible. Ensure you include a concise cover letter explaining your specific interest in this role within the apparel sector and how your skills can add value to Apparel FZCO.

Given the competitive nature of the Dubai job market, it is advisable to apply at your earliest convenience after confirming you meet the core requirements.