Bilingual Social Media Executive (English and Arabic) - Job Opportunity

Naukrigulf, a leading job portal in the Gulf region, presents an excellent career opportunity to join a dynamic marketing team in the United Arab Emirates. The company is seeking a Bilingual Social Media Executive with exceptional communication skills and creativity in the digital content space. This role is ideal for ambitious professionals who are fluent in both English and Arabic and wish to build a career at the heart of the region's thriving digital marketing sector.

Job Description and Key Responsibilities

The successful candidate will play a pivotal role in shaping and executing the brand's digital communication strategy. Day-to-day activities will focus on creating and maintaining a strong, engaging presence across various social media platforms. Key expected responsibilities include:

• Content Planning & Creation: Developing and implementing a monthly and weekly content calendar that aligns with the brand identity and resonates with the target audience in both languages. This involves crafting creative copy, preparing visual assets (in collaboration with the design team), and producing short, engaging video content.
• Daily Platform Management: Overseeing the day-to-day operations of accounts on platforms such as Instagram, Facebook, Twitter (X), LinkedIn, and TikTok. This includes scheduling posts for optimal times, responding to follower comments and messages promptly and professionally, and managing community conversations.
• Performance Analysis & Reporting: Monitoring and analyzing the performance metrics of campaigns and published content using tools like native platform insights or social media management suites. Preparing regular reports that outline growth, engagement, reach, and translating these insights into actionable recommendations for strategy improvement.
• Paid Campaign Management: Assisting in planning and executing paid advertising campaigns on social media platforms to boost reach and generate leads, while monitoring budget and return on investment (ROI).
• Digital Reputation Monitoring: Tracking brand mentions and conversations across digital platforms, and responding to both positive and negative feedback in a way that enhances the company's image.
• Trend Research: Staying up-to-date with the latest social media trends, tools, and best practices in both the Arab and global markets, and proposing innovative ideas to keep the brand ahead of the curve.

Qualifications and Essential Requirements

To be a successful candidate for this position, you must meet the following criteria:

• Language Skills: Full professional proficiency in both Arabic and English (written and spoken) is an absolute, non-negotiable requirement. You must be able to craft original, engaging, and error-free content in both languages.
• Work Experience: Proven hands-on experience of at least 2-3 years in a similar role (Social Media Executive, Digital Content Specialist, etc.). Experience in fast-paced sectors like e-commerce, technology, or services is preferred.
• Technical Knowledge: In-depth understanding of the algorithms and mechanics of major social media platforms and their management tools (e.g., Meta Business Suite, Hootsuite, or Buffer). Basic knowledge of Adobe Creative Suite (Photoshop, Premiere Pro) or alternative design tools (Canva) is a strong advantage.
• Soft Skills:
  • High creativity and ability for storytelling through visual and written content.
  • Strong analytical skills to interpret data and make informed decisions.
  • Ability to work independently under pressure and manage multiple tasks simultaneously.
  • Excellent communication and collaboration skills to work within a cross-functional team.
• Education: A Bachelor’s degree in Marketing, Media, Communications, or a related field.

Benefits and Perks

While specific salary details or financial packages are not mentioned in the listing, working in such a role within the vibrant UAE market typically includes:

• The opportunity to work in a dynamic and innovative environment.
• Rapid professional growth in the digital marketing field.
• A wide professional network within the UAE business sector.
• Competitive benefits packages are common for such roles and may include health insurance, flight tickets, and performance-related bonuses (to be negotiated during the interview process).

How to Apply for This Position

Applications for this role are processed exclusively through the Naukrigulf platform. Interested and qualified candidates should:

1. Update their Curriculum Vitae (CV) professionally, highlighting relevant experience and a portfolio of work (e.g., links to accounts you have managed or successful campaigns).
2. Draft a concise Cover Letter explaining your interest in the role and how your skills match the requirements, emphasizing your bilingual proficiency.
3. Visit the Naukrigulf website, search for the position using the title "Bilingual Social Media Executive" or any reference number if provided, and complete the online application process.

Given the competitive nature of digital marketing roles in the UAE, it is advisable to apply at your earliest convenience and prepare a strong application package that reflects your passion for digital media and your ability to communicate across cultures.