Brand Manager at AstraZeneca - Riyadh

AstraZeneca Pharma India Ltd., a integral part of the global AstraZeneca biopharmaceutical leader, is inviting applications for the position of Brand Manager to be based in Riyadh, Saudi Arabia. This role presents a remarkable opportunity for ambitious professionals to join a healthcare giant dedicated to discovering, developing, and commercializing prescription medicines in vital therapy areas such as Oncology, Cardiovascular, Renal & Metabolism (CVRM), and Respiratory & Immunology.

Job Description & Key Responsibilities

The Brand Manager will hold a pivotal role within the Saudi marketing team, responsible for leading and executing comprehensive marketing strategies for assigned brand(s). They will operate within AstraZeneca's global framework while adapting plans to fit the Saudi market and local healthcare dynamics.

Core expected responsibilities include:

• Developing and implementing annual brand marketing plans and tactical strategies to achieve sales and market share objectives.
• Conducting in-depth market analysis, including competitor monitoring, market trends, and customer (HCP & Patient) insights to identify growth opportunities.
• Leading the launch of new products or new indications into the Saudi market, coordinating closely with Sales and Medical Affairs teams.
• Managing the brand budget effectively to ensure a high return on investment for marketing activities and promotional initiatives.
• Designing and executing multi-channel (digital and traditional) marketing campaigns targeting Healthcare Professionals (HCPs).
• Creating accurate, engaging, and compliant medical and marketing content.
• Working closely with the field sales team, equipping them with necessary tools, resources, and training for success.
• Building strong relationships with Key Opinion Leaders (KOLs) and major healthcare institutions.
• Monitoring and analyzing brand performance using key metrics (KPIs) and preparing regular management reports.

Qualifications and Requirements

AstraZeneca is looking for candidates with proven experience and a passion for the healthcare sector.

Essential Requirements:

• Bachelor's degree in a relevant field (Business, Marketing, Pharmacy, Medical Sciences). A Master's in Business Administration (MBA) or equivalent is a strong advantage.
• Minimum of 5 years of pharmaceutical marketing or brand management experience within the pharma industry, with experience in the Saudi or Gulf market being highly desirable.
• Deep knowledge of the Saudi Arabian healthcare environment, including the regulatory framework and market dynamics.
• A proven track record of developing and executing successful marketing strategies that drove brand growth.
• Excellent communication and presentation skills in both English and Arabic.
• Strong analytical ability to interpret data and derive actionable insights.
• Leadership skills and the ability to work collaboratively in cross-functional teams.
• Good knowledge of digital tools and an innovative approach to marketing.

Why Work at AstraZeneca?

Joining AstraZeneca means more than just a job; it's joining a mission to improve the lives of millions through innovative medicines. The company offers a dynamic and supportive work environment with a strong focus on continuous professional development. The culture is built on scientific leadership and patient focus, providing real meaning to everyday work. The company also offers a competitive benefits package in line with leading multinational employers.

How to Apply for this Position

Application for this position is conducted exclusively through official online job portals. Please search for the job listing titled "Brand Manager - AstraZeneca - Riyadh" on reputable platforms such as Naukrigulf or AstraZeneca's own career portal.

Tips for a Successful Application:

1. Update your CV to highlight your relevant pharmaceutical marketing experience and tangible achievements (quantify results where possible).
2. Prepare a concise cover letter stating your motivation for joining AstraZeneca specifically and how your skills can add value to the team in Riyadh.
3. Ensure your LinkedIn profile is up-to-date and professional.
4. Prepare for interview stages that will likely focus on your strategic experience, market knowledge, and case studies from your past roles.

This is an excellent opportunity for a medical marketing professional seeking a rewarding career challenge in one of the world's fastest-growing healthcare markets, partnered with one of the sector's most prominent names.