Digital Marketing Specialist - Taiba Hospital (Kuwait)

Taiba Hospital, a prominent healthcare institution in the State of Kuwait, is actively recruiting for the position of Digital Marketing Specialist at its location in Al Ahmadi. This role presents a significant opportunity for ambitious digital marketing professionals to join a dynamic work environment that contributes to delivering exceptional healthcare services to the community.

Job Description and Key Responsibilities

The appointed Digital Marketing Specialist will play a central role in developing and executing the hospital's digital strategies, aiming to enhance brand awareness, attract patients, and build strong community relationships. Key responsibilities include:

• Developing and implementing a comprehensive digital marketing strategy: Aligned with the hospital's overall objectives within Kuwait's competitive healthcare sector.
• Managing social media presence: Creating engaging and diverse content (text, images, videos) for platforms such as Instagram, Facebook, Twitter, LinkedIn, and regularly measuring campaign performance.
• Search Engine Optimization (SEO) and Content Marketing: Working to improve the hospital website's ranking in search engine results and producing valuable content (articles, blogs, health tips) to attract the target audience.
• Managing paid advertising campaigns: Planning and overseeing ad campaigns via search engines (e.g., Google Ads) and social media platforms, analyzing Return on Investment (ROI), and managing budgets.
• Data analysis and reporting: Utilizing analytics tools like Google Analytics and platform insights to monitor campaign performance, derive insights, and present periodic reports to management with actionable recommendations.
• Managing brand reputation: Monitoring online conversations about the hospital across digital channels and responding professionally to enhance positive brand image.
• Collaborating with internal departments: Working closely with Public Relations, Patient Services, and Medical departments to ensure cohesive marketing messaging.

Qualifications and Core Requirements

To be a successful candidate for this role, you should meet the following criteria:

• Educational Background: A Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.
• Work Experience: Proven practical experience of at least 3 to 5 years in digital marketing, with a preference for experience in the healthcare or services sector.
• Technical Skills:
  • Excellent proficiency in digital marketing tools (Google Ads, social media platforms, analytics tools).
  • Strong knowledge of Search Engine Optimization (SEO) principles and content marketing.
  • Skill in using data analysis tools and generating reports.
  • Knowledge of graphic design basics and tools like Adobe Creative Suite or alternatives is a plus.
• Personal Skills:
  • High creativity and ability to innovate marketing campaign ideas.
  • Excellent written and verbal communication skills in both Arabic and English.
  • Ability to work within a team and in a fast-paced environment.
  • Strong organizational and analytical skills with attention to detail.

Why Work at Taiba Hospital?

Joining Taiba Hospital means working in a respected and purposeful environment that directly contributes to community service. While specific details of the financial package were not mentioned in the listing, working for an established institution in the healthcare sector typically comes with job stability and opportunities for professional growth and development.

How to Apply for the Position

Applications for this position are submitted via the Naukrigulf platform. Please prepare a modern and professional Curriculum Vitae (CV) that highlights your previous experience and tangible achievements in digital marketing, including examples of successful campaigns you have managed if possible. Ensure your contact information is included.

Given the competitive nature of digital marketing jobs in Kuwait, it is advisable to apply as soon as possible after verifying that you meet all the core requirements.

Location: Al Ahmadi, Kuwait. Job Type: Full-time.