Social Media Marketing Executive Job in Dubai (Apparel Industry)

Apparel FZCO, a prominent player in the fashion and apparel sector in Dubai, is seeking a dynamic and creative Social Media Marketing Executive to join its team. This position offers an exciting opportunity for ambitious digital marketing professionals to immerse themselves in a fast-paced environment and directly contribute to enhancing the brand's digital footprint and audience engagement.

Job Description & Key Responsibilities

The successful candidate will be entrusted with core responsibilities centered on building and managing the company's social media strategy. This role is pivotal in driving the digital growth journey of the brand within the competitive UAE and regional fashion market.

Key responsibilities include:

• Developing & Executing Social Media Strategy: Create monthly and quarterly social media marketing plans aligned with overall brand objectives and sales goals.
• Creating & Managing Engaging Content: Design, schedule, and publish innovative, visually compelling content (images, videos, stories, reels) across platforms like Instagram, Facebook, TikTok, LinkedIn, and others, maintaining consistency with the fashion brand's identity.
• Community Management & Engagement: Monitor comments, messages, and audience feedback, engaging with followers in a way that fosters brand loyalty and builds an active community.
• Performance Analysis & Reporting: Utilize analytics tools (native platform insights, third-party tools) to track campaign performance, engagement rates, follower growth, and ROI. Prepare regular reports detailing results and providing actionable recommendations for optimization.
• Managing Paid Social Campaigns: Plan, oversee, and manage the creation and execution of paid advertising campaigns on social platforms to boost reach, generate leads, and support product launches or promotional offers.
• Trend Research & Monitoring: Stay abreast of the latest social media trends, best practices in the fashion industry, and competitor activities to bring fresh ideas and keep the strategy current and effective.
• Cross-Functional Collaboration: Work closely with internal marketing, sales, retail, and creative teams to ensure message consistency and achieve shared objectives.

Requirements & Qualifications

To be a successful candidate for this role in Dubai, you should meet the following criteria:

• Educational Qualification: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Work Experience: Proven work experience of 2-3 years in a similar role (Social Media Marketing Executive or Specialist). Experience in the fashion, retail, or FMCG sector is highly preferred.
• Technical Skills:
  • Excellent command of major social media platforms (Instagram, Facebook, TikTok, Snapchat, Pinterest, etc.) and their management tools.
  • Hands-on knowledge of social media analytics and brand monitoring tools.
  • Proficiency in using Adobe Creative Suite (Photoshop, Illustrator) or Adobe Premiere Pro, or alternative design tools (e.g., Canva) for creating basic visual content.
  • Good understanding of SEO principles and content marketing.
• Soft Skills:
  • Excellent written and verbal communication skills in both English and Arabic.
  • High creativity and strong attention to detail.
  • Ability to manage time and multitask in a fast-paced environment.
  • Strong analytical skills to make data-driven decisions.
  • Team spirit with the ability to work independently.

Why This Job is a Great Opportunity

This role at Apparel FZCO in Dubai provides an excellent platform for professional growth at the heart of the UAE's vibrant fashion industry. You will have the opportunity to work on an established brand, directly influence its digital strategy, and gain invaluable experience in a dynamic and evolving market. Dubai, as a regional hub for commerce and innovation, offers exceptional exposure and broad career prospects.

How to Apply for This Position

Applications for this position are accepted exclusively through the Naukrigulf platform. Please visit the original job listing link on Naukrigulf and search for the position titled "Executive - Social Media Marketing" at Apparel FZCO in Dubai.

Tips for a Successful Application:

1. Update your CV to highlight your relevant social media marketing experience, citing specific, measurable achievements (e.g., increased engagement rate by X%, achieved a reach of Y for a campaign).
2. Include a link to your LinkedIn profile.
3. Providing a portfolio or examples of successful campaigns you have managed can be a strong advantage.
4. Craft a concise cover letter expressing your passion for the fashion industry and social media marketing, and why you believe you are the right fit for this role in Dubai.

Location: Dubai, United Arab Emirates. Job Type: Full-time.

If you possess the passion and skills to take our brand's social media presence and engagement to the next level, we encourage you to apply.