ChatGPT for Beginners: Using AI for Market Research

Ever wondered how artificial intelligence can revolutionize market research? Imagine being able to effortlessly create surveys, polls, and multilingual content for your market research using advanced AI especially tools like ChatGPT. This Guided Project was created to help marketers, business professionals, and researchers accomplish a seamless integration of ChatGPT into their market research toolkit. more specifically, in this 1-hour long project-based course, you will learn how to: • Understand the core features of the ChatGPT platform and navigate its interface effectively. • Utilize ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research. • Harness the power of ChatGPT for translating market research text and collaterals into multiple languages. • Leverage ChatGPT for content writing and digital marketing as integral components of your market research strategy. To achieve this, you will create Market Research Artifacts for a Pharmaceutical Drug by using ChatGPT This project is unique because traditional market researchers spend endless hours developing artifacts most of which can be automated and augmented with Market Researchers working with ChatGPT. In order to be successful in this project, some background in market research could be useful but is not required

• Use ChatGPT platform features
• Design multilingual surveys and polls
• Generate AI-supported marketing content

• Basic software knowledge
• Ability to follow English instructions