About this Course
This comprehensive Digital Marketing specialization equips you with the skills needed to excel in entry-level roles across digital marketing, e-commerce, and SEO. Through four in-depth modules, you'll learn to attract and engage customers, optimize websites, and drive transactions via various digital channels. By the end of this course, you will be able to: Master Digital and Traditional Marketing: Learn key channels, frameworks, and strategies, including the 4Ps, SAVE, and Mintzberg’s 5Ps. Develop and Implement Effective Strategies: Create buyer personas, set goals, and utilize the RACE framework to enhance engagement and ROI. Optimize for Search Engines: Master on-page and off-page SEO, link building, and Google tools like Analytics and Search Console. Embrace Emerging Trends: Adapt to post-pandemic strategies, mobile optimization, voice search, and influencer marketing. Guided by industry experts, you’ll engage in hands-on activities and real-world examples, building practical skills to prepare you for the job market
What You'll Learn
- Understand digital marketing fundamentals, channels, and strategic frameworks
- Enhance engagement and retention through personalized and post-pandemic strategies
- Optimize SEO/SEM with effective on-page/off-page techniques and Google tools
- Leverage influencer and video marketing for increased brand visibility and conversions
Prerequisites
- No deep prior experience is required, but basic computer and internet skills are helpful
- Ability to read course instructions in English and complete short practice activities
Instructors
Priyanka Mehta
Simplilearn Instructor