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Sustainable high-end tourism
Coursera
Course
Unknown

Sustainable high-end tourism

Universitat Autònoma de Barcelona

Focuses on sustainable high-end tourism, examining key service elements and customer perspectives to deliver quality and sustainable experiences.

Unknown5 weeksEnglish3,728 enrolled

About this Course

Welcome to the sustainable high-end tourism course. Why should you take this course? High-end tourism is a sector and industry that has grown in the last 50 years in an exponential way across the globe. The recent developments in our world -with globalization and sustainability- need to be addressed in this high-end industry. In this course we will have a look at what makes that high-end tourism, what is essential in high-end luxury tourism, and what is not. We'll have a look at the main elements in the sustainability aspect of delivering that service. We'll have a look at how a customer looks at those elements. Because the client's perspective is essential. Once we know that, we'll have a look at how customers experience those products and services and how we manage them. Because lest we forget working in managing high-end tourism is all about creating that added value for the customer, for the personnel, and for those companies. This course has been created through an Erasmus+ project funded by the European Union, with the participation of the Autonomous University of Barcelona (Spain), Lapin AMK (Finland), University of Maribor (Slovenia), Erasmus Brussels University of Applied Science and Arts (Belgium), and the European Center for Quality – ECQ (Bulgaria). The videos in this course have English, Dutch, Slovenian, Spanish Finnish and Bulgarian (български) subtitles available

What You'll Learn

  • Understand growth and challenges in high-end tourism
  • Identify quality elements linked to sustainability
  • Analyze customer experiences in luxury tourism
  • Learn management of sustainable tourism products and services

Prerequisites

  • Basic familiarity with tourism topics and terminology
  • Readiness for applied exercises and case studies

Instructors

P

Petra Paloniemi

School of Northern Well-Being and Services, Lapland University of Applied Sciences

G

Gilles M. Rasson

Erasmus Brussels University of Applied Sciences and Arts

T

Teija Tekoniemi-Selkälä

School of Northern Well-Being and Services, Lapland University of Applied Sciences

H

Hana Ćosić

Faculty of Tourism, University of Maribor

Topics

Economics
Social Sciences
Business Strategy
Business
Consumer Behaviour
Hospitality Management
Customer experience improvement
Sustainable Business
Marketing Strategy and Techniques
Innovation

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

الاقتصاد
العلوم الاجتماعية
استراتيجية الأعمال
الأعمال
سلوك المستهلك
إدارة الضيافة
تحسين تجربة العميل
الأعمال المستدامة
Marketing Strategy and Techniques
Innovation

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