Adobe Illustrator for Beginners: Creative Brand System

Enroll in ! In this 1-hour guided project you will learn the basics of Adobe Illustrator to create a Creative Brand System for a Music Festival. This project was created to help you understanding the Adobe Illustrator tools and the brand elements that are needed to make cohesive and complex brands. To achieve this, we will create an effective brand system with stunning graphics and beautiful brand elements as logo, color palette and typography styles; all these elements will converge in beautiful designs on digital and offline media. More specifically, during this project you will learn how to: start a design project from scratch, creating various vector graphics with gradients and effects that communicate graphic concepts; develop brand identities that can be applied in different uses, understanding the client's needs and the real uses that the brand will have in real life; make final working files and prepare the final files for printing or optimize them for web and digital communications. This project is unique because you can learn about the platform's tools while designing a real project from the conceptualization phase to exporting final files. No prior knowledge is necessary, but some basic knowledge of typography, color or composition is considered valuable

• Initiate design projects in Adobe Illustrator with vector graphics and effects
• Develop brand identities based on client needs for various applications
• Prepare final files for print and optimize for digital use

• Basic familiarity with the software or workflow used in the project
• Ability to follow step-by-step instructions in English