AI Agents 101: Tools for Marketing & Business

AI agents are no longer just a buzzword — they’re changing how top marketing teams work. From content creation to customer support, marketers who know how to build and deploy AI agents are scaling faster, executing smarter, and unlocking new levels of personalization and productivity. This course teaches you how to build practical, high-impact AI agents using platforms like ChatGPT/MyGPTs, Gemini, and ElevenLabs’ Conversational AI. You’ll learn how to turn static automation into agentic workflo

• Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows
• Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences
• Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies