AI Empowerment for Small Businesses
University of Maryland, College Park
An introductory course for small business owners on practical AI applications, including predictive models, data-driven decisions, forecasting, and customer experience improvement.
About this Course
Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences
What You'll Learn
- Apply predictive AI models to forecast demand and analyze customer behavior
- Use business data to support informed decision-making
- Leverage generative AI to create marketing content and service assets
- Improve productivity through selective AI-driven automation
Prerequisites
- Basic computer and internet skills
Instructors
Tejwansh S Anand
Balaji Padmanabhan