AI for Brand Visibility

This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement

• Generate brand-consistent visuals using generative AI tools
• Write SEO-optimized alt text for marketing assets
• Apply prompt engineering principles to guide content creation
• Publish digital assets that meet accessibility and quality standards

• Basic computer and internet skills
• Ability to read instructions and complete practical activities