AI for Business Leaders
University of Maryland, College Park
Intermediate course for business leaders to understand predictive AI and machine learning and apply them across supply chain, finance, marketing, and healthcare while recognizing risks and limitations.
About this Course
The Maryland Smith AI for Business Leaders course is designed for business leaders who seek to leverage predictive AI and machine learning to improve their business. The goal is to help you build a deeper appreciation for the possibilities of these exciting new technologies while recognizing their limitations and potential pitfalls. We will walk you through a series of domain driven applications. We will leverage the expertise and research prowess of Maryland Smith’s faculty to examine the role AI plays in the domains of Supply Chain, Healthcare, Finance, Marketing and People Analytics. While the domains are specific, the applicability of the concepts are broad to cover all business areas
What You'll Learn
- Understand how predictive AI supports key business functions
- Evaluate opportunities and risks of adopting machine learning
- Apply AI concepts to supply chain, finance, and marketing cases
- Align AI initiatives with organizational strategy
Prerequisites
- Basic familiarity with business and technology terminology
- Willingness to engage in applied exercises and case-based work
Instructors
Liye Ma
Associate Professor
Serhiy Kozak
Associate Professor
Suresh Acharya
Professor of Practice
Margret Vilborg Bjarnadottir
Associate Professor