AI for Marketing and Sales

This Specialization equips professionals with high-demand AI marketing skills to drive conversions and optimize digital strategies. Learners will master industry-leading generative AI platforms — including ChatGPT, Midjourney, Gemini, DeepSeek, and Microsoft Copilot — to elevate content creation, AI search engine optimization (SEO), and email marketing performance. By completing this program, participants will be prepared to execute data-driven, AI-powered marketing campaigns that increase ROI and accelerate business growth

• Leverage generative AI tools for marketing content creation
• Implement AI-based SEO strategies to enhance digital presence
• Automate email marketing campaigns to boost engagement and sales

• Basic computer and internet skills
• Ability to read course instructions in English
• Complete short practice activities