About this Course
In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. The instructors use conversational learning and Chat/GPT demonstrations to guide learners through leveraging ethical AI outputs and deploying a University- tested Rhetorical Prompt Engineering Framework to get the most useful, relevant, accurate, and ethical outputs for SWOT analysis Throughout this course, learners will find practical examples and use cases to illustrate how collaborating with generative AI can enhance your SWOT analyses. By the end of this journey, learners will have a comprehensive toolkit to improve efficiency, clarity, and impact in SWOT use cases
What You'll Learn
- Use generative AI tools to conduct SWOT analyses
- Apply structured prompting frameworks to improve output quality
- Evaluate the accuracy and relevance of AI-generated results
- Integrate AI-supported SWOT analysis into marketing decisions
Prerequisites
- Basic computer and internet skills
- Ability to follow course instructions in English
Instructors
Jeanne Beatrix Law
Professor of English
Prachi Gala
Assistant Professor of Marketing