AI for Product Discovery & Strategy

In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions. Completing this course helps product professionals move beyond intuition alone and strengthen their ability to explore opportunities, prioritize work, and shape product direction. Learners will practice using AI to surface patterns in customer feedback, evaluate competitive landscapes, and connect product choices more directly to business goals. What makes this course unique is its focus on strategy, not automation. Rather than replacing product judgment, the course shows how AI can enhance critical thinking and support human decision-making across discovery, planning, and prioritization. Designed by Scrum Alliance, this course helps learners build confidence using AI to guide product strategy in modern, complex organizations

• Use AI to uncover customer insights and market opportunities that inform product direction
• Apply AI to support strategic planning, prioritization, and long-term product decisions
• Develop a clearer product vision by connecting data, customer needs, and business goals

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities