AI in Fan Engagement

This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms. The course will examine advanced strategies in media and broadcasting, the intelligent use of fan data, and the creation of content tailored to audience behavior and preferences. It also addresses the economic impact of these technologies, including the optimization of sponsorship deals, dynamic ticket pricing, and attendance prediction through predictive algorithms. Throughout the course, Real Madrid C.F.’s approach to digitalization and innovation in fan engagement is highlighted, showing how data-driven decision-making improves the overall fan experience

• Design marketing strategies using AI to enhance fan engagement
• Understand the economic impact of AI in sports
• Implement AI-driven media and broadcasting strategies to boost engagement

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities