AI Marketing Strategy and Analytics

By completing this course, you will be able to design AI-informed marketing strategies, analyze competitive and customer data, and translate insights into actionable marketing plans. AI Marketing Strategy and Analytics focuses on planning, evaluating, and optimizing marketing initiatives using data and AI-supported insights. You’ll learn how to analyze buyer journeys, identify search-driven discovery moments, and align marketing objectives with measurable performance indicators. This course emphasizes practical strategy development. You’ll create structured marketing plans that integrate timelines, budgets, geographic targeting, and KPIs. You’ll also analyze competitive positioning using keyword and social listening data, evaluate campaign and advertising performance, and visualize marketing spend through integrated dashboards. What makes this course unique is its combination of strategy and execution. Rather than treating analytics as reporting alone, you’ll learn how to use data to guide planning decisions, prioritize initiatives, and justify resource allocation. This course builds on earlier SEO and AI-enabled content skills and prepares you for advanced campaign optimization, performance analysis, and decision-making in later courses

• Analyze buyer journeys to identify high-impact discovery and conversion points
• Build AI-informed marketing plans with timelines, budgets, and KPIs
• Evaluate competitive positioning using keyword and social data
• Visualize and optimize marketing spend using integrated analytics

• Basic familiarity with the topic and its common terminology
• Readiness to practice through applied exercises or case-based work