AI-Powered Content Marketing and Strategy

This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required

• Use generative AI to create and enhance marketing content
• Build and manage multichannel marketing campaigns
• Design social media assets that drive engagement
• Apply automation and analytics to optimize performance

• Basic computer and internet skills
• Ability to follow instructions in English and complete exercises