AI SEO & GEO: Boost Brand Visibility

AI SEO & GEO: Boost Your Brand’s AI Visibility is a Professional Certificate designed to help you build practical, job-ready skills in modern SEO and AI-driven digital marketing. You’ll learn how brand visibility works across traditional search engines and generative AI platforms—and how to optimize content, campaigns, and performance using data-driven insights. The program begins with core SEO foundations, including keyword research, auditing, and brand monitoring. You’ll then apply generative AI tools to create, personalize, and optimize content aligned with search intent and brand voice. As you progress, you’ll move into AI-informed marketing strategy, competitive analysis, and campaign optimization, using real performance data to guide decisions. You’ll also develop advanced skills in traffic analysis, GA4, KPI tracking, and AI visibility measurement—learning how to evaluate what’s working, diagnose issues, and scale successful strategies. Throughout the program, hands-on projects help you apply concepts to realistic marketing scenarios. This program is ideal for early-career digital marketers, SEO professionals, and marketing analysts who want to stay relevant as search and discovery become increasingly AI-driven

• Build and audit SEO visibility across search engines and AI platforms
• Create and optimize AI-generated content aligned to search intent
• Analyze marketing performance and campaigns using AI insights

• Basic computer and internet skills
• Ability to read instructions in English and complete short activities