AI for Marketing

This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth

• Learn to leverage AI for marketing efficiency
• Understand generative AI tools and their applications
• Assess benefits and potential risks of AI on brands and society
• Apply AI to support customer acquisition and retention
• Create compelling marketing content using generative AI
• Evaluate effectiveness of AI-driven marketing strategies

• Basic computer and internet skills
• Ability to read course instructions in English and complete practice activities