Analyze & Optimize AI Visibility KPIs

Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth

• Measure key generative search metrics
• Master variance analysis to explain shifts and recommend corrections
• Automate weekly performance reporting

• Basic computer and internet skills helpful
• Ability to follow English instructions and complete short practice activities