Analyze AI to Amplify Brand Success

AI assistants are reshaping how people perceive brands. This beginner-friendly course helps you combine a co-marketing strategy with AI-driven insights to strengthen campaigns and brand reputation. You’ll learn how to plan collaborative marketing initiatives, define shared goals, and measure performance using simple, effective metrics. Then, you’ll explore how tools like ChatGPT, Siri, and Copilot describe brands—and how to evaluate that sentiment to improve messaging. Through short videos, practical readings, and hands-on labs, you’ll create a mini co-marketing plan, run an AI sentiment audit, and complete a final challenge connecting both skills. By the end, you’ll know how to use AI insights to design smarter campaigns, refine tone, and gain a competitive edge in digital marketing

• Plan collaborative marketing initiatives with defined goals
• Measure campaign performance using effective metrics
• Evaluate AI-generated brand sentiment to improve messaging
• Design smarter campaigns and refine communication tone
• Gain competitive advantage in digital marketing

• Basic computer and internet skills helpful
• Ability to follow English instructions and complete exercises