Analyze and Act on Audience Insights

Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact. To succeed, you only need basic digital marketing familiarity and comfort working with spreadsheets. By the end of this course, you will be able to: Execute comprehensive survey studies using online platforms from design through data export Analyze response data by demographic segments to identify meaningful audience patterns Create professional insight presentations with targeted charts and strategic recommendations This course is unique because it combines hands-on platform skills with analytical expertise, giving you both the technical execution capabilities and the strategic insight development skills that modern marketing teams demand. To be successful in this course, you should have basic experience with digital marketing concepts and familiarity with data analysis tools like Excel

• Design surveys to ensure data reliability and business value
• Analyze audience segmentation to identify hidden behavioral patterns
• Use data visualization and storytelling for strategic decision-making
• Conduct systematic audience research to gain competitive advantage

• Basic knowledge of digital marketing
• Spreadsheet skills
• Basic computer and internet skills