About this Course
Have you ever wondered why users click, browse, begin the process… and still don’t convert? In many companies, even a tiny 5% improvement in funnel efficiency can translate into thousands of additional conversions and significant revenue growth. This Short Course was created to help Digital Marketing Professionals be able to systematically analyze conversion funnels to identify user drop-off points and create interactive, multi-source dashboards that provide unified business performance insights for data-driven optimization decisions. By completing this course, you'll be able to demonstrate mastery through hands-on analysis of real conversion funnels to identify drop-off patterns and develop actionable hypotheses, plus creation of fully functional multi-source dashboards that integrate GA4, social media, and CRM data to provide unified performance insights that mirror real-world enterprise reporting requirements. By the end of this course, you will be able to: Analyze conversion funnels to identify anomalies and hypothesize reasons for user drop-offs Create interactive, multi-source dashboards to analyze business performance This course is unique because it combines analytical detective work with hands-on dashboard building, giving you both the investigative skills to find problems and the technical abilities to visualize solutions. To be successful in this project, you should have a background in basic web analytics knowledge, familiarity with GA4, experience with Facebook Ads, and understanding of CRM systems
What You'll Learn
- Systematically analyze marketing funnels combining quantitative and qualitative approaches to identify true conversion barriers
- Integrate multi-source data to build unified dashboards supporting strategic decision-making
- Design interactive visualizations prioritizing stakeholder accessibility and actionable insights
Prerequisites
- No deep prior experience is required, but basic computer and internet skills are helpful
- Ability to read course instructions in English and complete short practice activities
Instructors
John Whitworth