Analyze GA4: Fix Your Data

Data tells every digital story—but only if it’s accurate. In this beginner-friendly course, you’ll learn how to use Google Analytics 4 (GA4) to uncover the real insights behind your marketing metrics. You’ll explore the GA4 Explorations workspace to segment traffic, analyze engagement, and detect irregular patterns that reveal where your audience truly comes from. Then, you’ll dig deeper into what makes analytics trustworthy: clean tagging. Through guided demos and hands-on activities, you’ll learn how to audit GA4 tags, confirm events fire correctly, and catch the small errors that cause big reporting distortions. By the end of the course, you’ll know how to interpret user behavior confidently, diagnose data-quality issues, and create reports that inspire trust across your team

• Use Google Analytics 4 to analyze marketing metrics accurately
• Explore GA4 Explorations to segment traffic and analyze engagement
• Detect irregular patterns revealing true audience sources
• Audit GA4 tags for correct event firing
• Fix errors causing distortions in reporting

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities