Analyze Markets: Strategy with SWOT

Analyze Markets: Strategy with SWOT provides a practical, hands-on foundation in the strategic marketing frameworks essential for modern market analysis. You'll move beyond theory to master the application of two core models: the 4Ps marketing mix and SWOT analysis. First, you will learn to deconstruct any company's go-to-market strategy by classifying real-world business tactics into Product, Price, Place, and Promotion. Next, you will learn to conduct a comprehensive SWOT analysis, systematically organizing research on a competitor's internal strengths and weaknesses against external market opportunities and threats. Through interactive exercises and building a complete analysis based on case studies like Netflix and Tesla, this course transforms how you see the market. You will develop the analytical thinking required to translate raw data into a structured strategic overview, identify competitive vulnerabilities, and formulate actionable recommendations—a critical and foundational skill for aspiring market research analysts, marketing professionals, or business strategists

• Apply the 4Ps and SWOT frameworks to analyze competitor tactics and market position
• Deconstruct go-to-market strategies and conduct SWOT analysis for competitor evaluation
• Develop analytical thinking to translate data into actionable strategic insights

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities