About this Course
Master the foundational analytics skills that transform raw website data into actionable marketing insights. This course empowers digital marketers to confidently navigate Google Analytics by understanding the critical distinction between metrics and dimensions—the building blocks of every meaningful report. You'll discover how metrics like sessions and bounce rates gain powerful context when segmented by dimensions such as traffic source and device type. By completing this course, you'll be able to: - Interpret analytics data with clarity - Apply secondary dimensions to uncover hidden patterns in user acquisition, and - Identify your highest-performing traffic channels with precision. This course is unique because it bridges the gap between basic Google Analytics navigation and strategic traffic analysis, giving you the confidence to make data-driven marketing decisions from day one. To be successful in this course, you should have basic familiarity with digital marketing concepts and access to Google Analytics
What You'll Learn
- Understand the role of metrics and dimensions in analytics
- Apply secondary dimensions to uncover hidden usage patterns
- Analyze traffic sources to inform marketing decisions
- Link acquisition trends to measurable business outcomes
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions and complete exercises
Instructors
John Whitworth