Analyze Web Metrics for Marketing Mastery

Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making. You'll master the fundamental skills of navigating standard web analytics reports, extracting key page performance metrics, and identifying content that drives real engagement. By completing this course, you'll confidently locate primary site content reports, sort data by critical traffic metrics like page views, and extract meaningful engagement insights such as average time on page. This course is unique because it combines traditional analytics mastery with AI-enhanced insights, preparing you for the future of data-driven marketing. To be successful in this course, you should have basic familiarity with websites and digital marketing concepts

• Analyze page-level metrics systematically for data-driven content decisions
• Analyze user engagement patterns to optimize marketing strategy
• Establish standardized reporting workflows for scalable analysis
• Interpret time-based engagement metrics to assess content quality

• Basic computer and internet skills
• Ability to follow English instructions and complete practice activities