Annual Campaigns: Building a Case for Support

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign

• Understand terminology and concepts of annual giving
• Identify solicitation channels and donor types
• Write effective direct mail appeals
• Craft impactful email appeals
• Develop phone solicitation scripts
• Build leadership giving portfolios

• Basic computer and internet skills
• Ability to read course instructions in English and complete practice activities