Apply Google Ads for Campaign Setup and Optimization

By the end of this course, learners will be able to configure a Google Ads account, design structured campaigns, create relevant ads, optimize Quality Score, and analyze performance using built-in reporting tools. Learners will also develop the ability to make data-driven decisions that improve campaign effectiveness and advertising efficiency. This hands-on course is designed to guide learners step by step through the complete Google Ads workflow, from account creation and strategic planning to campaign execution and performance analysis. Instead of focusing only on theory, the course emphasizes practical implementation using real Google Ads features such as campaign settings, ad groups, keyword selection, Quality Score concepts, and reporting tools. Learners benefit by gaining actionable skills that can be applied immediately to manage and optimize paid search campaigns. What makes this course unique is its structured, execution-first approach. Each concept builds logically on the previous one, ensuring learners not only understand how Google Ads works, but also why specific decisions impact performance. By the end of the course, learners will be equipped with a solid foundation to confidently plan, launch, and refine Google Ads campaigns in real-world scenarios

• Configure Google Ads accounts and design effective campaigns
• Create optimized ads and improve Quality Score
• Analyze reports to make data-driven campaign decisions

• Basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities