Artificial Intelligence in Social Media Analytics

In the course "Artificial Intelligence in Social Media Analytics", learners will explore the intersection of artificial intelligence and social media analytics, equipping them with essential skills to navigate and analyze digital landscapes. By delving into machine learning fundamentals, natural language processing, sentiment analysis, and topic modeling, participants will gain practical experience in applying AI techniques to real-world social media data. This course stands out by providing not only theoretical insights but also hands-on opportunities to construct classifiers, perform sentiment analysis, and build semantic networks, all tailored to the complexities of social media content. As learners progress, they will develop a keen understanding of how AI can uncover hidden patterns, sentiment, and topics within vast amounts of unstructured data. The unique blend of foundational concepts and practical applications ensures that participants can effectively analyze social media interactions and derive actionable insights. Whether for career advancement or personal interest, this course offers a comprehensive toolkit to leverage AI for understanding social dynamics and enhancing engagement strategies in digital platforms

• Define and evaluate machine learning classifiers
• Process social media text using NLP techniques
• Conduct sentiment analysis on social media
• Build topic models from social conversations

• Basic familiarity with topic terminology
• Readiness for hands-on exercises or case work