Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manag

• Define media planning and related strategies
• Describe criteria for successful marketing campaigns
• Evaluate metrics and adjust marketing budgets and strategies
• Create presentations and reports for stakeholder updates