Attract and Engage Customers with Digital Marketing

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link bu

• Recognize brand awareness strategies for potential customers
• Explain SEO purpose and basic terminology
• Optimize website content for SEO
• Understand search engine marketing and its business benefits