Automate AI Lead Nurturing and CLV Analysis

Learn how to turn automation and analytics into powerful marketing tools. In this beginner-friendly course, you’ll design AI-enhanced email automation workflows that convert leads into customers and analyze Customer Lifetime Value (CLV) to uncover which audiences deliver the highest returns. Through realistic case studies, hands-on labs, and guided reflections, you’ll gain the confidence to build smarter campaigns, interpret data like a strategist, and communicate insights that drive measurable business growth

• Design AI-enhanced email automation workflows
• Analyze Customer Lifetime Value for profitable audiences
• Interpret marketing data for strategic decision-making
• Build smart data-driven marketing campaigns

• Basic computer and internet skills
• Ability to read English instructions and complete exercises