About this Course
Unlock the power of email automation without getting lost in complex software. Automate Emails Fast: Strategy and Content is a 100-minute, tool-agnostic course for marketers who know the best campaigns are built on strategy, not technology. You will master the three universal pillars of automation—Audience, Content, and Triggers—learning to design a complete, multi-step email sequence that guides customers on a journey. Drawing on real-world case studies from brands like Grammarly, you’ll see how a well-designed workflow can drive results. You will then move from planning to practice, drafting compelling email copy with a clear call-to-action and preparing it for internal review to ensure quality and alignment. This course culminates in you creating an Email Automation Blueprint, a complete strategic plan, and an email draft ready for implementation in any platform, from Mailchimp to HubSpot
What You'll Learn
- Design strategic multi-step email workflows
- Draft compelling content for user engagement
- Prepare emails for internal review ensuring quality
- Understand core pillars of automation: Audience, Content, Triggers
Prerequisites
- Basic familiarity with topic and terminology
- Willingness to engage in applied exercises or case studies
Instructors
LearningMate