Basic Elements of Design: Design Principles and Software Overview

Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting,

• Evaluate theories of visual communication explaining how visuals convey messages
• Define and use design elements and principles for effective communication
• Discover the design process to develop creative communication solutions
• Develop understanding of design language and related careers