Behavior Architecture - Understanding Human Behavior

Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps? In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and

• Develop a better understanding of traditional human behavior theories
• Establish a connection between the human brain and behavior
• Identify the loopholes in traditional human behavior theories
• Assess factors influencing decision-making and apply techniques to influence behavior