Boost Engagement: Optimize AI Content Performance

AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility

• Plan and schedule social media posts using AI tools
• Analyze social media content to boost engagement
• Use smart scheduling tools to create effective content calendars
• Design improvement plans based on measurable outcomes

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities