About this Course
Brand Equity, Analytics & Marketing Intelligence is a hands-on program for marketers and analysts who want to connect measurement to real business decisions. You’ll learn to read and interpret GA4 traffic, configure custom events with Google Tag Manager, and translate event data into campaign ROI and cost-per-event insights. You’ll also build practical BI reporting skills in Looker Studio and Tableau, strengthen spreadsheet analysis with pivot tables, and create forecasting and scenario models in Power BI—without needing to write complex code. Beyond performance data, you’ll develop market research capability by designing surveys, synthesizing findings with secondary research, and turning results into clear recommendations. You’ll practice brand stewardship by updating a visual identity kit and measuring brand health with survey-based metrics like NPS. Throughout the program, you’ll focus on communicating clearly: writing insights memos, producing concise reports, and leading KPI reviews that drive action
What You'll Learn
- Configure GA4 custom events and connect actions to campaign ROI and cost-per-event metrics
- Build dashboards and reports in Looker Studio, Tableau, Excel, and Power BI to track KPIs and forecast outcomes
- Design surveys, synthesize insights, and present clear recommendations to optimize brand and marketing strategy
Prerequisites
- Basic familiarity with the topic and its common terminology
- Readiness to practice through applied exercises or case-based work
Instructors
LearningMate