Brand Illustration: Create Unique Brand Imagery

Create truly original brand illustrations that stand out from the crowd with award-winning artist Roman Muradov as your instructor! Whether for a personal project or client illustrations, it can be increasingly tricky to find a style that feels truly unique to you as an artist. Join Roman as he shares his personal process for breaking free from the expectations that surround creating illustrations for brands, allowing you to create unexpected visuals that tell a cohesive and compelling story (whether for a corporation, a neighborhood business, or even a planet). From first sketch to final presentation, you’ll discover how to: Craft a character to anchor your brand visuals Create loose, quick thumbnails that spark creativity Make a rough mockup to help clients visualize your work Plus, Roman shares a detailed case study of how he created the brand identity for the project management app, Notion, so you can see how to apply your learnings to real world projects. Perfect for illustrators or designers who are familiar with typical client work and are looking for a way to reinvent their creative approach, Roman’s unique point of view will unlock your ability to get a little bit weird with your next project and create a visual story that will be impossible to forget. This class is geared toward creatives with some experience working with clients and who are familiar with the common processes of client work, though students of all levels are welcome. Instructor bio: Roman Muradov is an Illustrator and cartoonist from Moscow, Russia, currently living in San Francisco. Clients include the New Yorker, New York Times, Penguin, Google and many others. Featured in the Society of Illustrators (Gold Medal), ADC Young Guns, American Illustration and numerous other shows

• Create unique brand illustrations
• Develop a distinctive personal illustration style
• Understand cohesive visual storytelling
• Apply skills to personal and client projects

• Basic computer and internet skills
• Ability to read course instructions in English