From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

• Understand diverse methods to assess client needs
• Develop creative campaigns that fulfill personal and client goals
• Adopt a practical methodology for building successful campaigns across roles
• Apply simple, scalable tools and techniques

• No deep prior experience required; basic computer and internet skills helpful
• Ability to read English instructions and complete short practice activities