Brand and Product Management

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key cus

• Demonstrate understanding of product and brand strategy concepts
• Define brand name and identity, develop portfolio management system
• Describe customer experience journey and key brand touchpoints
• Explain internal brand embedding process to engage employees