Brand Management: Strategies for a Strong Brand

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping socia

• Understand advanced brand management strategies, including positioning and extensions
• Apply data tools and valuation models to support strategic marketing decisions
• Build a Brand Value Statement incorporating diverse stakeholder feedback
• Increase awareness of Brand Governance and its practical applications