Brand New Brand

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop

• Synthesize typography, imagemaking, and composition skills
• Demonstrate visual research through brand development guide creation
• Expand brand identity with graphic marks, colors, and secondary typefaces

• Basic knowledge of graphic design