Designing Breakthrough Advertisements and Commercials

Most advertisements are immediately ignored. Not because the message is wrong, but because no one notices them. In this specialization, you will study the history and creative craft behind advertisements that break through and learn how to capture your audience’s attention. Through three in-depth and intensive courses with practical assignments, you will learn how to design advertisements that people actually notice. By completing this specialization you will be able to: • Apply fundamental copywriting and art direction skills to design attention-getting advertising concepts. • Analyze why some advertisements capture attention while others get ignored. • Design unexpected static advertisements including posters, print ads, and outdoor media. • Write scripts and concepts for timed advertisements such as social media reels, television commercials, and more. • Develop breakthrough advertising concepts that combine strategy, message, and visual design

• Apply copywriting and art direction to create attention-getting advertising concepts
• Design breakthrough ads for static media including posters, print ads, banners, and outdoor campaigns
• Write scripts and produce concepts for TV commercials, social media, influencers, and live reads

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities