About this Course
Designing Breakthrough Advertisements: Static Advertisements will teach you the skills to make breakthrough static advertisements; the advertisements that don't move. Signs, posters, billboards, flyers and everything between. In this course you will learn the history of different static advertisements, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a poster? How do I make a more effective newspaper ad? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make static advertisements that won't get immediately ignored?
What You'll Learn
- Design diverse static ads using creative concepts
- Analyze historical ads to understand design decisions
- Create effective ads for various media formats
Prerequisites
- Basic computer and internet skills
- Ability to read instructions in English and complete short practical tasks
Instructors
Dan Ligon
Associate Teaching Professor